Users now have the ability to customize their own virtual burgers and more in the Singaporean McDonald’s in-app metaverse, “My Happy Place,” created in partnership with Bandwagon Labs, the metaverse subsidiary of the entertainment media tech company, and McDonald’s Singapore. Founder Clarence Chan outlined the three main components of McDonald’s metaverse, emphasizing enhanced security, functionality, and use cases for digital collectibles enabled by Web3 technology. Participants in token-gated events can securely verify their identities through integration with wallet hosting services like MetaMask.
The success of this initiative, which will be available from June 6th to July 7th, will determine the future of McDonald’s in-app metaverse. Chan highlighted the potential for fan engagement and client retention through the metaverse, noting that users can not only interact and compete with each other but also have the opportunity to win real prizes, such as fries. Chan also addressed the limitations of third-party hosting in existing metaverse experiences and explained how Bandwagon Labs resolved these issues for McDonald’s.
According to Chan, a lack of tangible benefits for metaverse users can lead to disenchanted audiences, underscoring the importance of providing concrete rewards. The success of this initiative will play a crucial role in determining the continuation of McDonald’s metaverse services in the future.
