The ad was posted on May 23, immediately after the approval of VanEck’s 19b-4 application. The online community has largely responded positively to the commercial. VanEck wasted no time in releasing a 37-second ad titled “Enter the ether” to celebrate the approval of its spot Ether exchange-traded fund (ETF). The Securities and Exchange Commission (SEC) gave the green light to VanEck’s application for a spot Ether ETF, putting the company in good standing alongside other prominent asset managers like BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy, and Bitwise. However, it’s worth noting that the SEC must approve the S-1 filings of all ETFs before trading can commence, a process that can take several months.
VanEck’s commercial raises an interesting question about whether Ethereum has the potential to power an open-source, decentralized economy. The ad has garnered over 180,000 views and 1,200 reposts, indicating its persuasive impact. The majority of the online community has praised the commercial, with many commending its originality and message. Colin Goltra, the operational head of Yield Guild Games, gave the ad high marks and acknowledged its strong impression.
Some viewers took a more lighthearted approach. “Mav,” one of the co-founders of DeGods’s exclusive club, interpreted the ad as a representation of the moment when traditional investors discover smart contracts.
VanEck has a history of promoting its Ethereum-related products through advertisements. The company began advertising its Ethereum Strategy ETF (EFUT), a futures ETF based on Ethereum, in late September. In contrast, other asset managers who received 19b-4 approvals have remained relatively silent about their Ethereum-related products. Only a few have publicly expressed their approval on social media.
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