Both emerging creators and chart-topping stars have adopted EVEN, which onboards over 50,000 artists per week.
Avalanche offers the infrastructure required for a platform with genuine onchain use and strong creative standards to expand without sacrificing quality.
AvaCloud, the end-to-end managed infrastructure solution from Ava Labs, is being utilized to build EVEN, a direct-to-fan music platform that is used by prominent artists including J. Cole, LaRussell, 6LACK, and Smino.
Both emerging creators and chart-topping stars have adopted EVEN, which onboards over 50,000 artists per week. The team saw the necessity for a blockchain that could provide speed, cost-effectiveness, and uncompromising scalability as EVEN keeps expanding. Avalanche offers the infrastructure required for a platform with genuine onchain use and strong creative standards to expand without sacrificing quality. Favorable for a platform that anticipates adding over two million artists by the year’s end.
Fans’ access to music is being altered by EVEN. Artists on EVEN deliver music straight to their listeners rather than initially to streaming services, keeping greater value, receiving payment immediately, and controlling the release date. A single active fan is equivalent to one sale via EVEN. In contrast, to make the same amount of money on conventional platforms, artists usually require more than 1,250 paid streams or 3,750 ad-supported streams, often from sizable listener bases. By the end of the year, the platform anticipates onboarding over two million artists.
With the support of AvaCloud, EVEN is able to provide transparent revenue distribution, real-time token gated access, and robust features that assist artists in comprehending and expanding their fan communities. The EVEN team can concentrate on what really matters—providing better experiences for creators and fans—by eliminating backend complexity with AvaCloud.
Mag Rodriguez, CEO of EVEN stated:
Interactive features like token gated access, comprehensive fan analytics, and data-driven tools that assist artists in developing more sustainable careers are made possible by the bespoke Layer 1. Additionally, EVEN integrates with UnitedMasters and other music industry participants, which facilitates the adoption of direct-to-fan tactics by the larger ecosystem.
Crucially, Luminate, the firm that runs the Billboard charts, acknowledged EVEN as the first superfan platform. This implies that artists may influence their chart positions while still profiting from fan-powered monetization.
John Nahas, VP of Business Development at Ava Labs stated:
With the help of EVEN, a direct-to-fan music platform, artists can independently make money from their work, cultivate stronger fan interactions, and get valuable insights from comprehensive analytics. Through collaborations across the music industry, EVEN assists a wide range of creators working toward a more sustainable music distribution model.
