Playable streams expert Azarus has recently announced a partnership with Stream, an innovative open platform that enhances the impact of existing digital content with live, interactive experiences to revolutionize how people engage with content. This strategic collaboration will facilitate meaningful connections between consumers and producers of digital content, providing them with rich interactive experiences.
Azarus, the creator of the “interactive overlay” for streams, is currently working on patenting this groundbreaking technology. With a focus on delivering playable advertising, sharing value with creators and viewers, and offering rewards totaling over $2 million, Azarus has built a successful company since its inception.
Having been involved in major Twitch broadcasts with up to 500,000 concurrent viewers at events like the Streamer Awards, Capcom Pro Tour, and game launches such as Assassin’s Creed, Azarus is a trusted partner on Twitch. Stream’s product will integrate streaming networks and offer an open platform for interactive broadcasts, expanding beyond playable ads on Twitch. By extending its overlay across streaming networks, Stream aims to engage a wide audience by welcoming hundreds of broadcasters from Esports teams and creative communities. This partnership will provide streamers with more opportunities to engage with their community and earn rewards for their interactions on the platform.
Alex Casassovici, CEO & Founder of Azarus, commented:
Alan Lau, Chief Business Officer of Animoca Brands, stated:
Animoca Brands, a leader in metaverse gaming, recently acquired Azarus and now holds a controlling stake in the company. Animoca Brands will benefit from this acquisition as it endeavors to bring live streaming to metaverse worlds, opening up new avenues for fan interaction in various digital environments.
Through their partnership, Azarus and Stream will bring together the dedicated communities that have formed around streaming platforms, uniting fans, creators, and gamers.
