Meta shifts from crypto issuance to crypto integration
Stablecoins offer low-cost, global creator payments
Strategy targets financial inclusion and user loyalty
Three years on from its Diem experiment crashing, Meta is returning to the crypto sphere this time with a measured and adoption-based approach. Rather than launching its own digital token, Meta is exploring stablecoins such as USDC and USDT to reward content creators on its platforms, including Facebook, Instagram, and Threads.
This is a change of direction: Meta is no longer seeking to shake up global finance with a native coin. Rather, it is going to use established, widely accepted digital assets to enable quick, stable, and low-cost transactions.
Why Stablecoins Now?
Stablecoins such as USDC and USDT are fiat-currency-backed and provide a stable value, which makes them suitable for everyday transactions and creator payments. By embracing these tokens, Meta wants to:
- Avoid slow and expensive legacy banking networks
- Facilitate frictionless cross-border payments
- Assist creators in underbanked markets
These stablecoins also provide mobility in unstable economies, which appeals to creators in developing markets. For Meta, the use of such tools could improve creator retention and expand global engagement on its platforms.
Regulatory Lessons Learned
Having endured intense regulatory pushback against Libra/Diem, Meta is now walking on eggshells. By incorporating compliant tokens and hiring seasoned fintech leaders such as Ginger Baker to lead the charge, the company is attempting to avoid past mistakes.
Though the U.S. remains without a definitive legal framework demonstrated by the shelved GENIUS Act, Meta’s adoption of already-regulated assets such as USDC and USDT does diminish direct legal exposure.
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